Reckitt Benckiser


Industry: FMCG
Service Provided: Merchandising
Number of Merchandisers: 53
Years of Relationship: 9 years
Coverage: Countrywide

Key Achievements

-Attaining share of shelf for their 5 top brands, Jik by 65%, Dettol Soap by 30%, Dettol liquid by 65%, Harpic by 65%, and mortein doom by 65%
-Increased presence from 30% to 75% country wide
-Achieved 70% of client’s expectation in 6 months against a 12 months projection