Standard Chartered Nairobi Marathon
BRIEF
Industry: Banking and Non-Profit
Service Provided: Activations and Event Registration
SCOPE
PMS Group has been tasked with coming up with an activation mechanism meant to drive up registration for the SCNM funds and consequently grow the funds for the ‘Seeing is Believing Initiative’. This task involved recruitment, training and implementation of the activation mechanism that was approved running up until the eve of the marathon.