-Development of the KFC creative development and adaptation on creative execution for the corporate brand as well as ongoing brand activities visibility items Advising on the changing creative communication trends and planning to guarantee direct and timely responses to target audience needs. -Digital presence management – Creative application. -Branding audit and strategy, outsourcing and management of bulk and large format printing, Branded merchandise, production, multimedia production
OUTCOME
We created a complete brand overhaul for KFC from logo to colours which propelled KFC to compete with other international countries that promote Film industry in their countries. The rebranding efforts created an identity that portrays KFC as a contemporary brand. Brand perception was furnished with a positive outlook.