Kenya Convention Bureau
Role
Kenya National Convention Bureau (KNCB) is a Government entity with the mandate to market Kenya as a Meetings, Incentives, Conventions and Events / Exhibitions (MICE) destination, and secure future meetings to Kenya. Its strategic role within the Ministry of Tourism and Wildlife is anchored in the Kenya National Tourism Blueprint (2017).
Scope
PMS Group was tasked with developing a Kenya MICE brand identity, apply it to marketing and communication materials that were to be delivered through. Kenya National Convention Bureau
OUTCOME
This is an ongoing project. PMS has developed a MICE Brand Identity for Kenya (Brand Name, Logo, Logo Usage, Colours, Typography, Brand Guidelines) and Brand application (Conceptualizing, design, development and Production)