KRAFT FOODS-Cadburys
BRIEF
Industry: FMCG
Service Provided: Event Management
CHALLANGE
PMS was asked to carry out a very exciting memorable campaign for Cadburys Dairy Milk, ‘Share the Happiness Campaign’
OUTCOME
PMS executed a flash mob as a way of engaging consumers and creating appeal to the target market i.e. the urban youth, 24-36yrs, mid income. The execution was done in 3 different locations- Mama Ngina Street, Lifestyle Mall and Sarit Centre. We created a very impactful campaign since all venues had good high footfall. We received a lot of publicity on radio and social media.